You see it all the time. \; There is a news article featuring a company or company executive and you wonder how I can get something like that for my company. \; This is part of public relations. \;
According to Public Relations News\, "\;Public relations is the management function which evaluates public attitudes\, identifies the policies and procedures of an individual or an organization with the public interest\, and plans and executes a program of action to earn public understanding and acceptance."\;
While the public part implies inclusion of things like public affairs\, community relations\, investor relations\, public press conferences\, media events\, internal communications and crisis communications\, it also involves a lot of behind-the-scenes\, non-public activity. It could involve simply the writing of a press release\, but it could also involve coordinating media contacts for an event or conference\, securing credentials\, lobbying for article placement and the like.
In this week&rsquo\;s &lsquo\;Roundtable we will be discussing Public Relations and how it relates to your company. \; \;With today&rsquo\;s diversified media avenues there are more ways than ever to get your message to the public without the aid of advertising. \; Many of our members have experience in PR so we anticipate a lively and informative discussion.