W.K. Power Networking Breakfast - Determining Your Digital Strategy for Events
Learn tips and tricks on how to best use digital marketing for your events. This presentation will cover email marketing, Facebook event creation, Facebook advertising and Instagram. This session will also take a look at how other events have put digital marketing into practice. Our speaker will be 22nd Century COO, Heather Warthan.
Heather Warthen was the first employee for 22nd Century Media when the company began in 2005. A 2003 graduate of Lewis University with a degree in journalism and minors in public relations and multimedia, Warthen oversaw all the award-winning content creation for the company, as 22nd Century Media grew from one publication to 15 today. For eight years, Warthen served in various editorial roles before creating the company’s events department as a new revenue stream. She is currently Chief Marketing Officer and Chief Events Officer. Warthen is in charge of planning, marketing and executing more than a dozen community events and expos for 22nd Century Media.
We will begin with open networking and intros, followed by our presentation.