Business Roundtable

You see it all the time.  There is a news article featuring a company or company executive and you wonder how I can get something like that for my company.  This is part of public relations. 

According to Public Relations News, "Public relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance."

While the public part implies inclusion of things like public affairs, community relations, investor relations, public press conferences, media events, internal communications and crisis communications, it also involves a lot of behind-the-scenes, non-public activity. It could involve simply the writing of a press release, but it could also involve coordinating media contacts for an event or conference, securing credentials, lobbying for article placement and the like.

In this week’s ‘Roundtable we will be discussing Public Relations and how it relates to your company.   With today’s diversified media avenues there are more ways than ever to get your message to the public without the aid of advertising.  Many of our members have experience in PR so we anticipate a lively and informative discussion.